Walk into most solar companies in Nigeria, and you’ll see panels, inverters, batteries, and wires lined up for display.
It’s all about the hardware.
But here’s the uncomfortable truth: most of them are selling the wrong thing.
Because the real reason Nigerians want solar isn’t about panels. It’s about peace of mind.
The Product Trap
Let’s be honest—most solar providers are product dealers, not problem solvers.
They talk about kilowatts, battery sizes, voltage levels, and panel efficiency. And yes, those things matter… technically.
But when a parent is watching their child sweat through a blackout, they’re not thinking about panel specs. They’re thinking, “Will this thing actually work when NEPA fails again?”
Specs don’t matter if the light still goes off.
What People Really Want
People don’t wake up thinking, “I need a 5kVA inverter.”
They think:
“I’m tired of noise from the gen.”
“I want to stop buying fuel every other day.”
“I want to sleep through the night with fan and AC.”
“I want to run my business without interruptions.”
In one word, they want peace of mind.
That’s what solar should deliver. But many companies miss that. They sell a product. Not a solution.
Where Most Companies Get It Wrong
It’s not enough to install panels and walk away.
If a customer is still wondering, “What if it rains too much?” or “Will it last through the night?”, then the job isn’t done.
Peace of mind comes from:
- A system that actually matches their power needs
- A simple financing plan that removes the cost barrier
- Real support when things go wrong
- Monitoring that reassures them everything is working fine
That’s why at PowerNow, we created PowerNow PayLater—not just to sell solar, but to remove the stress and complexity that chases people away from it.
Solar should feel like a relief, not another burden.
A Wake-Up Call to the Industry
We need to stop selling parts and start selling outcomes.
The light should stay on. The customer should sleep peacefully. That’s what they’re paying for.
If they’re still worried about power after you’ve installed their system, then you didn’t sell them solar.
You sold them hardware.
