Everyone talks about the benefits of solar energy—lower electricity bills, clean power, and long-term savings. But few talk about the biggest challenges holding the industry back.
According to Michael Olaitan, co-founder of PowerNow and an expert in the solar energy industry, three major obstacles slow down the widespread adoption of solar: high installation costs, inconsistent government policies, and public skepticism.
These barriers make it harder for businesses to scale and for customers to make the switch.
We will break down these roadblocks, as outlined by Michael Olaitan, and explore how the solar industry can overcome them to drive real progress.
1. High Installation Costs: A Major Barrier in Solar (Michael Olaitan’s Insights)
Solar energy makes financial sense in the long run. But for many businesses and homeowners, the upfront cost remains a major hurdle. Solar panels, inverters, and battery storage require significant investment, and not everyone can afford to pay out of pocket.
Why is this a problem?
It’s simple—if solar isn’t financially accessible, fewer people will adopt it. Many potential customers want to make the switch but hesitate because of high initial costs. Without affordable financing options, solar remains out of reach for many businesses and households.
What’s the solution?
According to Michael Olaitan, the key to solving this challenge is making solar energy financially accessible. One way to do this is through flexible financing models like PowerNow PayLater—a system that allows customers to install solar panels and pay in manageable installments.
Other solutions include:
Government incentives: Stronger policies, tax breaks, and rebates can drive affordability and increase adoption.
Advancements in solar technology: As innovation reduces production costs, solar systems will become more affordable for businesses and households.
Cost should never be a barrier to cleaner energy. With financing options like PowerNow PayLater, more people can switch to solar without the burden of high upfront costs, driving long-term growth for the industry.
2. Inconsistent Government Policies
Government policies can either speed up solar adoption or slow it down. Some countries offer great incentives, while others make things complicated with unclear rules, slow approvals, or policies that keep changing.
Why is this a problem?
Think about it—if the rules around solar keep shifting, businesses and customers hesitate. People don’t want to invest in solar today, only to find out tomorrow that the incentives they counted on are gone. And for companies, it’s hard to plan ahead when they don’t know if regulations will help or hurt them in the long run.
What’s the solution?
Michael Olaitan suggest that the solar industry needs consistent, pro-renewable policies to grow. Here’s what would help:
Stable incentives: Long-term tax breaks, subsidies, and financing options that don’t disappear overnight.
Simpler regulations: Getting permits and approvals shouldn’t feel like an endless process. The easier it is, the more people will go solar.
Better collaboration: Policymakers and industry leaders need to work together to create policies that support clean energy adoption.
At the end of the day, solar energy isn’t just the future—it’s the present. But without stable policies, progress will always be slower than it should be. The sooner governments create an environment that supports solar, the faster we can move toward a cleaner, more reliable energy.
3. Public Skepticism and Awareness: Michael Olaitan on Building Trust in Solar
Solar energy has come a long way, but many people still have doubts. Some worry about reliability—”Will it work when the sun isn’t shining?” Others think solar is too expensive or complicated to install. These misconceptions slow down adoption, even when the facts prove otherwise.
Why is this a problem?
If people don’t trust solar, they won’t invest in it. Misinformation and a lack of awareness prevent businesses and homeowners from making the switch, even when it could save them money in the long run.
What’s the solution?
According to Michael Olaitan, the key to overcoming skepticism is education and real-world proof. Here’s what needs to happen:
Show the results: More success stories, case studies, and testimonials from businesses and homeowners who have benefited from solar.
Break the myths: Simple, clear explanations that address common misconceptions—like how battery storage ensures power even at night.
Make solar easy to understand: People don’t need technical jargon. They need to know how solar works, why it’s worth it, and how they can afford it.
The more people see solar in action, the more they’ll trust it. Solar isn’t the energy of the future—it’s the energy of today. The challenge now is making sure more people realize it.
Want to learn more about how solar energy works and how it can benefit you? Visit michaelolaitan.com to get the facts and make an informed decision.
Final Thoughts
The solar industry has incredible potential, but real growth depends on tackling its biggest challenges: high installation costs, inconsistent government policies, and public skepticism.
As Michael Olaitan, co-founder of PowerNow, explains, overcoming these obstacles requires smart financing options, stable policies, and better education. When businesses and homeowners have access to affordable solar solutions, clear regulations, and the right information, adoption will skyrocket.
The future of energy is solar—but we need to work together to make it accessible for everyone.
