When I started in solar energy in Nigeria, I thought the biggest challenge was convincing people to go green. But the real challenge is deeper.
Over the last two years, I’ve spoken to over 100+ solar customers across Nigeria. Some chats were brief. Others turned into long discussions about power, hope, and frustration.
Here are the insights I’ve gained — patterns I’ve noticed, fears I’ve heard, and truths that often go unspoken in boardrooms.
What Customers Truly Care About
People often think solar energy in Nigeria is all about saving money. While cost matters, it’s not the only factor. From these 100+ conversations, here’s what customers really care about:
They want reliable solar energy.
When NEPA fails, they need solar to step in — consistently. No one wants power that’s here today and gone tomorrow.
They also want easy maintenance.
Nobody wants a high-tech system that’s difficult to use or needs constant repairs. Customers want systems that are simple and reliable.
And most importantly, they need flexible solar financing options.
Many Nigerians are eager to switch to solar, but the upfront cost is a barrier. Solutions like PowerNow make this dream more achievable and affordable.
Their Biggest Fears
Every customer I spoke with had some fear or hesitation. These were the most common:
- Fear of being scammed by unreliable installers.
- Fear that the system will fail when they need it most.
- Fear of not understanding how to use or maintain the system.
One customer told me, “Michael, I’m buying peace of mind, not just panels.”It’s not just the technology; it’s about trust.
Customers are investing in long-term security, and they need to feel confident in the company they choose. Trust is just as valuable as the product itself.
What No One Talks About in the Boardroom
In boardrooms, discussions focus on margins and ROI. But customers talk about freedom.
One woman said, “When my solar came on, it was the first time in 10 years I slept without sweating.” Another shared, “My children can now study at night without fear of blackout.”
No marketing report captures this. Solar is more than just energy. It’s about dignity, comfort, and hope. It’s about giving people back control over their power.
Most customers aren’t just buying solar panels. They’re buying peace of mind.
Final Thoughts
Talking to real customers has taught me one important thing: Listening is your greatest competitive advantage.
At PowerNow, we don’t just sell solar systems. We build trust. One conversation at a time.
Because, at the end of the day, no matter how great your product is, it’s the human connection that powers the future.
